3 Ways To Get The Most Out Of Your Trade Show Budget

Follow these tried and true tips at your next trade show to stretch your budget and get your maximum ROI.

There are so many different pieces to the trade show booth puzzle, and putting them all together can be a complicated task. Now, add “under budget” to that sentence, and you have a whole new layer of complexity. Budgeting for your trade shows can definitely be a headache if you don’t take the right approach. Putting up a booth that includes banner displays, graphics, and the hottest new technology doesn’t sound cheap, but we’re here to show you how it can be done with a few proven budgeting tricks.

Three Ways to get the most out of your trade show display

Pick The Right Shows

One of the best ways to save money for your trade show budget is to simply not exhibit at shows that aren’t worth your time. Picking only the trade shows that are right for your business may be time consuming, but it will save you money, as well as a ton of wasted time in the long run. Think about it like this—spreading yourself too thin is inevitably going to decrease the quality of your exhibition and the number of leads you generate. Isn’t it better to give it everything you’ve got at a few shows that you know have the potential for a huge ROI? When it comes down to it, it really is quality over quantity for trade show exhibitions.


Be Flexible With Your Booth

The trouble with trying to save cash when dealing with your trade show booth, is that you don’t want to wind up with bland booth because you wanted to scrimp. However, there are quite a few ways you can save on booth costs without lowering the quality of your booth as a whole. The best way to save on booth costs, is by being flexible with your overall booth design. Not all exhibit halls are going to be the same, and you won’t always have the same amount of space to work with. Rather than buying new gear for each show, work with what you already have. You may have to leave out or add pieces to your booth depending on the amount of space you’re given, but getting creative with what you already have is an easy way to stay under budget.


Plan Ahead

The amount that you can save simply by planning ahead and ordering early really is pretty amazing. This is one of those things that is so simple, it sometimes goes overlooked. Just the act of planning ahead and trying to anticipate every cost will end up saving you on last-minute expenses that inevitably pop up. Ordering show services early can land you an early bird price that is significantly cheaper than the standard, or dreaded day-of, prices. Booking airfare and hotel rooms early will also net you a steep discount on pricing, and you won’t be scrambling at the last minute for a flight with a four hour layover.

So you may not have the most extravagant or forgiving budget to work with for your trade show exhibits, but that doesn’t mean you can’t put up an eye-catching booth. Follow these tips, and you can wow attendees without spending a fortune.

Posted in Banner Stands/Displays, Events, Exhibiting, Graphics, Literature Displays, Marketing, Panel Displays, Podiums and Counters, Pop up Displays, Portable Displays, Table Covers/Table Throws, Table Top Displays, Trade Show Displays, Trade Show Safety, Trade Show Staff, Trade Show Tips, Truss Displays | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

How To Choose A Winning Trade Show Team

Use these tips to help decide which employees you choose to man the booth at the your next trade show.

There are plenty of ways you can improve the appearance of your trade show booth. Eye-catching displays and graphics will draw in attendees, but do you have the right people at your booth to talk to them? A trade show booth is only as good as the employees you have staffing it. Keep that in mind when you are deciding on which employees will be attending the show and working with potential leads. Everyone has different strengths and weaknesses, and knowing your employees’ strong suits is key to deciding who stays and who goes. Take a look at some of the ways you can put together the best trade show team possible.

how to choose a winning trade show team

Be Up Front

One of the easiest, but most important, steps you can take is to keep your lines of communication open. Let your staff know up front what you expect from them, and list goals and objectives you want to meet for each show. Outlining your plan for each trade show ahead of time means you are all on the same page, and your staff will know exactly what you would like to see from them.


Know Your Staff

The right attitude is a huge part of what makes a trade show staff successful. Your employees each have their own unique personality, and it’s up to you to decide which will be a good fit for your trade show booth. You may have some great employees that simply aren’t thrilled by the idea of flagging down and speaking with strangers all day. It’s best to find outgoing individuals in your company that can easily handle a full day at the trade show.



Each trade show is an excellent opportunity to market yourself and sell your product. So it makes sense that you want the best and most experienced members of your staff on hand. This doesn’t mean that you can’t send an inexperienced employee; it just means that you may need to work with them beforehand and let them know your expectations. Putting a new trade show staffer in a booth with some of your more experienced employees is also a great way to ease them into things. You don’t want to wind up relying on the same people over and over without having someone to step up in a pinch.


Spread The Love

Potential leads are going to have a lot of questions for your staff, and want to have someone on hand to answer every one of them. Bringing staff from different departments ensures that there will be an answer or explanation for any question that comes your way. Your salespeople should obviously be knowledgeable about your product, but it doesn’t hurt to have staff members with expert knowledge about the product ready to provide details. Attendees can tell when an explanation isn’t quite as in depth as it could be. Give your team the ability to tackle any query by including multiple departments.

Take a little time before your next trade show to evaluate your staff and booth. Preparing your trade show staff ahead of time will take a lot of pressure off both you, and the employees manning the booth.

Posted in Banner Stands/Displays, Events, Exhibiting, Graphics, Literature Displays, Marketing, Panel Displays, Podiums and Counters, Pop up Displays, Portable Displays, Table Covers/Table Throws, Table Top Displays, Trade Show Displays, Trade Show Giveaways, Trade Show Safety, Trade Show Staff, Trade Show Tips, Truss Displays | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

3 Great Tips For Displaying Your Product

Check out some of the ways that you can boost your products image and visibility to potential leads at your next trade show.

It turns out, if you’re displaying at a trade show, there’s a good chance that you are showing off an actual physical product, rather than a specific service. Your booth is important, but what’s a booth without a great product to show off? You should spend time on your banner displays, graphics, and lighting, but at the end of the day, your booth is just one big advertisement for what you are really trying to sell. So keep in mind that a flashy booth is great, but you should tailor it to show off just how amazing your business and products really are. Take a look at a few of these tried and true ways to push your product to the forefront of your trade show booth.

3 Great Tips For Displaying Your Product

1. Ask Yourself Some Questions

Before you can start working on your product’s display, you should take a step back and evaluate what you are going to need. What size is your product? Is it going to take up a lot of space and stand out by itself, or will you need to draw attention to a smaller product in your booth? How many should you bring, and will you need to have them locked up, or is it fine if they are easily available to be handled? And for electronics, how much power will you need for each product? You don’t want to end up running for an outlet halfway through the show because your battery is sitting at 3%.


2. Demo, Demo, Demo

Your product may look great sitting inside a glass case, but it won’t do you much good unless you can show attendees why it’s so fantastic. Demonstrating your newest product is one huge advantage of trade shows. You aren’t just spreading information about that product, you’re showing people what it can really do and letting the product do the talking. A good demonstration should have some stopping power to gather a crowd around your booth. It doesn’t have to be long and drawn out. In fact, the quicker you can grab attendees’ attention, the better. No one wants to sit through ten minutes of talking for a minute long demonstration.


3. Size Matters

Remember when we asked you to think about your product’s size? That’s because the size of your product is a huge factor in how you are going to display it. Larger items draw attention to themselves, and this makes it easier to build your display around them, quickly drawing attention to the focus of your booth. Smaller products need more support. An easy way to do this is to use graphics that show a blown-up version of your product in use. Another good idea is to have video monitors that display a demo of your product. Potential leads can easily spot them from farther away, and the bonus is that your product is constantly being demonstrated during the trade show.

So next time you are designing your trade show booth, try to do everything you can to show off your product. It’s easy to get caught up with all the bells and whistles that go into your booth, but don’t forget that your product should be front and center.


Posted in Banner Stands/Displays, Events, Exhibiting, Graphics, Literature Displays, Marketing, Panel Displays, Podiums and Counters, Pop up Displays, Portable Displays, Table Covers/Table Throws, Table Top Displays, Trade Show Displays, Trade Show Giveaways, Trade Show Safety, Trade Show Staff, Trade Show Tips, Truss Displays | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

3 Great Technologies to Incorporate Into Your Trade Show Booth

Check out high-tech ways that can give your trade show booth a leg up on the competition.

Trade show booths come in all shapes and sizes, but the fact is, each booth is always striving to stand out in some way. Flashy graphics, banner displays, and giveaways are all useful for creating a unique booth, but you should check out all of your options for making your booth a knockout. Trade show booths may seem like a low-tech option for marketing your business, but in reality there are plenty of opportunities to incorporate cutting edge technology. If you aren’t already experimenting with new technology for your booth, then you need to check out some of your options. And even if you are, you might just find some new ideas to supplement your booth design.

3 Great Technologies to Incorporate Into Your Trade Show Booth

1. Live Streaming

Live streaming your booth activity is a great way to advertise and market your business to an even larger population than the trade show attendees. Bloggers, journalists, and even new customers can pick up the feed. This is a great way to show off an in-booth demo of a product, begin a Q&A session, or even launch a new product. Whatever you choose to show off in your booth is much more likely to be seen by a large audience if you stream it, as well. And having more eyes on your business is rarely a bad thing.


2. Video Monitors

Think about all the ways your booth can stand out at a trade show. Almost all of them are going to involve visual stimuli that help your booth snag the attention of passersby. What better way to catch an attendee’s eye than to have a video display of your product mounted on your booth? Potential customers don’t even have to take time to read about your company, because you can show them exactly who you are and what you do through a short video or demonstration. This is an excellent way to build interest in your booth from a distance, as a visually stunning video can attract people in a way that graphics on a display just can’t replicate. Trust us when we say that a video of your product demo will turn more heads than a few sentences describing the same thing.


3. Tablets

Another easy and sensible idea for introducing a high-tech vibe to your booth is the use of tablets. If a potential lead writes down his or her information and then disappears, you have to trust their handwriting and your ability to decipher it. Tablets take poor handwriting or a lack of information out of the equation all together. You will end up with everything neatly typed, with sections for each bit of information you need to contact them and assess their needs. Tablets have been dropping in price, so if you don’t already have access, getting ahold of a couple shouldn’t break the bank.


Incorporating some new technology into your trade show booth can help give it a cutting edge feel, while showing that your company is willing and able to move with the times. There really isn’t any reason to skip out on some of the amazing new additions to trade show technology.

Posted in Events, Exhibiting, Graphics, Marketing, Pop up Displays, Portable Displays, Table Covers/Table Throws, Table Top Displays, Trade Show Displays, Trade Show Giveaways, Trade Show Staff, Trade Show Tips, Truss Displays | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

How To Get The Most Out Of Your Graphics

Want to take your trade show booth’s graphics to the next level? Help yourself out by following these tried and true tips.

It’s no secret that the better your booth looks, the more traffic you are going to attract. The graphics you display on your trade show booth can come in all shapes and sizes, but to truly stand out, you should always be thinking about new ways to get your message across. The graphics you choose to put on your display can have a big impact on how attendees perceive your booth, as well as your company. Maybe you’ve had past success, but want to try something new. Or maybe your current design just isn’t cutting it. Whatever the case, take a minute to read up on your options, and we’re sure you will come away with some great new ideas.

How To Get The Most Out Of Your Graphics

• Be Unique

It can’t be stressed enough, but whatever you do, try to make sure you’re the only one doing it. Attendees walking through the aisles will be drawn towards flashy graphics and displays, but what will really grab their attention is a display that is different from its neighbors. Tailor your graphics to your company, and your company only. Resist the urge to go with the latest trend or style, unless you feel confident that it is the best way to represent your business. If you know your business isn’t like the rest of the competition, then why would you want a booth that sends that message?

• Show Off Your Brand

The graphics you use on your display are the first thing that potential leads will notice when they approach your booth. This means you need to have graphics that send the right message for your company. This also means that your graphics, along with the rest of your booth, need to be top-notch quality. Poorly printed graphics tell attendees that you don’t really care, and an unprofessional looking booth is a direct reflection on your company. So take some time to make sure your graphics are well cared for and of the highest quality. Take some pride in your booth and you’re sure to see an increase in traffic.

• Keep It Simple

Attendees walking through the aisles will be basing their decision on where to stop on a single glance. If you only have a few seconds to get your message out, then it stands to reason you don’t want graphics that have long sentences or a confusing structure. Simple, clear, and to the point is what you should be shooting for in your trade show booth graphics. Anything more than a sentence or two is probably too much. The other upside of a short message is that is conveys a clean, professional air. Sometimes bigger isn’t always better when it comes to generating more foot traffic around your booth, so make those first few seconds count by putting up clear and concise graphics.


Graphics that look old or worn out convey the worst possible message to attendees. Your booth is a direct reflection on your business and services, and it would be a shame to represent them poorly. Go with graphics that are unique, well organized, and to the point, and you won’t be disappointed with the results.


Posted in Banner Stands/Displays, Events, Exhibiting, Graphics, Literature Displays, Marketing, Panel Displays, Podiums and Counters, Pop up Displays, Portable Displays, Table Covers/Table Throws, Table Top Displays, Trade Show Displays, Trade Show Tips | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

4 Reasons Trade Shows Are Great For Small Businesses

Today we’re sharing ways trade shows and exhibits can help your small business grow and make a name for itself.

Trade show exhibiting can be a boon for large companies looking to show off new products or services, but does it hold the same benefits for smaller businesses, as well? The answer is a resounding “Yes!” Your small business may not be selling the same product as a large corporation, but you should never waste an opportunity to market yourself and your services. Trade shows can be an inexpensive way for a small business to show off products and build it’s clientele. With that being said, let’s take a look at some of the best ways small businesses can benefit from exhibiting at trade shows.

4 Reasons Trade Shows Are Great For Small Businesses

1. Building A Local Presence

Most small businesses rely heavily on the local market that they are based in. Everyone has to start somewhere, and trade shows are a fantastic opportunity to meet new potential clients or suppliers that are locally based. Working with local contacts can help reduce expenses because of more affordable shipping reduced travel expenses. Lower costs and great networking are opportunities that a small business can’t afford to pass up. Your local customers will help build a buzz about your business, and that leads us to the next reason for exhibiting.


2. Sending A Message

It can be tough for a small business starting from nothing to break into an industry with established players. Exhibiting at trade shows is a great way to build your reputation and get your company’s name out there. A well-designed booth, staffed by knowledgeable employees, sends a message that your company is a legitimate option for potential customers. Consistently putting up a great trade show exhibition is a surefire way to build a solid reputation. Help make a name for yourself by bringing your A game to every show  where you exhibit.


3. Onsite Sales

Trade show exhibiting is all about driving sales. Gathering leads and following up after the show are the most basic ways of making customers out of attendees, but there are other ways. It isn’t unusual for attendees to come to a trade show ready to buy a product or service at the show. An attractive booth pulls in these attendees, and your staff does the rest. You really can’t beat making a pitch and closing the sale during your trade show.


4. Media Exposure

Like we said before, building a reputation and marketing your small business are crucial if you want to see significant growth. Industry events like trade show exhibits often attract journalists reporting on industry trends and innovations. The bigger the show, the bigger the media outlets covering it, but even a smaller show with local media in attendance is great exposure for a small business. So think about your next trade show in terms of both the sales you make and the buzz you generate. Both of these are incredibly important for a small business looking to make a move into bigger markets.


Your business may be small, but that doesn’t mean trade show exhibiting isn’t for you. In fact, trade shows are one of the best ways to make sales, market your brand, and build your business.

Posted in Events, Exhibiting, Graphics, Literature Displays, Marketing, Pop up Displays, Portable Displays, Table Covers/Table Throws, Table Top Displays, Trade Show Displays, Trade Show Staff, Trade Show Tips, Truss Displays | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

3 Smart Ways To Avoid I&D Problems

Learn how to keep your Installation and Dismantle (I&D) experience as smooth as possible by following these simple guidelines.

Planning the design and structure of your trade show booth may seem like the hardest part of your next show, but remember that you still have to put your booth up, keep it together during the show, and take it down and store it afterwards. This can be a lot of work, especially when there are so many other aspects of the trade show that you are focusing your attention on. The marketing, design, and staff decisions can all swallow up time that might be used for giving thought to I&D, so it is crucial that you take some time to plan out your setup and teardown. Follow these tips, and you can avoid the headache of I&D gone bad.

3 Smart Ways To Avoid I&D Problems

1. Who Is Doing It?
One of the first questions you need to answer is whether you will be hiring, or setting the booth up yourself. If you are using a custom island display, you will want to leave the setup and breakdown of your booth to professionals. The obvious benefit of using professionals for your I&D is that you walk into the exhibition hall with your booth upright and ready to go.

2. Calculate The Cost
If you are hiring professionals to do your booth I&D for you, the next step is to make sure you get a reasonable price for the job being performed. The best way to do this is by ordering as early as possible. There are usually three different prices you can get from exhibit service companies. There is the more preferable early bird pricing, a somewhat more expensive regular deadline pricing, and the most expensive—the onsite ordering price. Do yourself a favor and book your exhibit service well in advance.

One more detail when dealing with a professional exhibit service—always have detailed instructions, as well as a realistic time estimate for how long I&D should take. Pictures and a complete inventory of every piece that will be part of your booth are a must. This is an easy way to avoid confusion and immediately recognize if something isn’t right.

3. Plan Ahead
If you are able to set the booth up with your own trade show staff, then you should always aim to give yourself as much time as possible. Know what tools you will need, and prepare yourself for small bumps in the road—a broken piece, missing screws, etc. The last thing you want is to find yourself making an emergency run to the hardware store before the start of the show.


If you happen to be using a portable display such as a tabletop display or banner stand, then you know that the process is going to be much simpler and smoother. These types of displays don’t require any tools to set up, and I&D will most likely take minutes. They may not pack the visual punch of a giant island booth, but there are tradeoffs to every booth design decision.

I&D can definitely be a hassle if you don’t take the time to figure out exactly what you need. Luckily, with a little planning, you can easily bypass all the problems and headaches associated with I&D.


Posted in Events, Exhibiting, Graphics, Marketing, Panel Displays, Podiums and Counters, Pop up Displays, Portable Displays, Table Covers/Table Throws, Table Top Displays, Trade Show Displays, Trade Show Staff, Trade Show Tips, Truss Displays | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

The Right Meeting Space For Your Trade Show Booth

Find out how the setup of your trade show booth can affect how you meet with potential leads.

There are a myriad of different options out there for setting up your trade show booth. One of the biggest questions you may be asking yourself is what type of area should you choose for your staff to meet with attendees. While it might seem like a few chairs and an end table will do, the choice of meeting space can depend on a number of factors. The space you have to work with, the image you want your booth to give off, and even how comfortable your chairs should be are all things to take into consideration. So without further ado, here’s what you need to know about creating a meeting space in your next booth.

The right meeting space for your trade show booth

What Are You Working With?

If you are planning to create a substantial meeting area in your booth, then you probably already have a large booth size in mind. Now think about how many attendees will be at your next show, and how many you can expect to be passing by and possibly stopping in at any given time. Will your staff be meeting with them individually or in smaller groups? The seating groups will have a lot to do with how exactly your staff interacts with potential clients.

• Another size aspect to consider is the amount of meeting spaces that you want in your booth. You may have more than one meeting going on at a time, but you also don’t want your booth to look empty during most of the show. Multiple meeting spaces can give off an air of productivity or lethargy depending on how full they are.

• The arrangement of furniture in your meeting space sends its own message. A very open layout invites more people in, but doesn’t offer a lot of privacy. Would it be beneficial for you to minimize outside distractions as you negotiate, or would you rather have an open layout to attract as many potential leads as possible?


Keep An Eye On Design

Another key consideration is the overall style of your booth. If your booth is trying to convey a sleek and sophisticated attitude, you need to make sure that your meeting space is in keeping with the overall theme. This means you should put careful thought into what type of seating and amenities you include in that space. It should go without saying that your attendees should be comfortable, but there are a variety of options to choose from. Plush office chairs, minimalist wood and metal designs, or even bar stools can all be options depending on the look you are going for.

• The way you construct your meeting space can do a lot for the overall appearance of your booth. A well-designed meeting space can offer a number of different options for booth design. The design you choose can transform your booth into a comfortable living room, a high-tech office, or a private meeting room for you and your clients.


Don’t think for a minute that the setting your staff meets in with potential leads has no effect on that meeting’s outcome. Do yourself a favor and design a meeting space that reflects the ideas and values that your business wants to project.


Posted in Events, Exhibiting, Graphics, Marketing, Pop up Displays, Portable Displays, Table Covers/Table Throws, Table Top Displays, Trade Show Displays, Trade Show Giveaways, Trade Show Safety, Trade Show Staff, Trade Show Tips, Truss Displays | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

5 Steps To Trade Show Success

Take a look at some of the ways you can make sure your next trade show exhibit is a hit.

Putting up a successful trade show exhibit can seem like a daunting task. Pre-show marketing, booth choices, and even staff uniforms can make it seem like there is an endless array of decisions to make. An easy way to keep things simple and streamlined is by breaking up the process into manageable pieces. Don’t believe us? Try it before your next trade show and see for yourself how much simpler you can make your exhibit process.

5 steps to trade show success

1. Start With Social Media

The first part of putting together a successful trade show exhibit has nothing to do with the physical design of your exhibit. It’s all about how you market your booth and product or service before the show. Create buzz before the show on social media like Twitter, Facebook, or LinkedIn. Then keep it going during the show. An easy way to do this is by responding to social media inquiries, liking posts, and even starting a live Q&A session. This shows you’re actually interested in your followers, and not just using social media as a giant billboard.


2. Pick Your Space Wisely

Maybe you don’t have much of a choice about where your booth is set up, but that doesn’t mean you should just blindly choose any spot. Look for locations close to doors or intersecting aisles where heavy traffic will be passing by. Booth location can make a huge difference in the amount of foot traffic that stops at your booth.


3. Make Your Displays Work For You

Your displays and graphics are going to be the visual attraction that draws attendees from the aisles. Your graphics should be eye-catching, but simple enough that they can be understood at a glance. A sentence or even a few words that describe your company should be all you need on your graphics display. Let the visuals draw in attendees, and let your booth staff do the talking.


4. Find The Right Giveaway

Each company is different, but there are a few easy rules for choosing a promotional giveaway. First, make it something that a potential customer can actually use, preferably quite often. Seeing your logo and phone number everyday is a constant reminder of your company and your services. Second, make sure it’s a quality product. You never want to see your giveaway sitting in a trashcan on the way out. And lastly, try your best to be original. You won’t always be the only one with your particular promotion, but you never want to give off the impression that you’re simply following the pack.


5. Follow Up

This is probably the biggest one of them all. A disproportionate amount of leads gathered from trade shows are never followed up. There really isn’t any reason to put that much time and effort into your booth if you don’t follow up with the leads that you gathered at the show. Every show is an opportunity to grow your company, so do your best to get in contact and show why you should have their business.

Each trade show is a process. So instead of letting things get hectic, take it one step at a time, and make things simple for yourself.


Posted in Banner Stands/Displays, Events, Exhibiting, Graphics, Literature Displays, Marketing, Panel Displays, Podiums and Counters, Pop up Displays, Portable Displays, Table Covers/Table Throws, Table Top Displays, Trade Show Displays, Trade Show Giveaways, Trade Show Safety, Trade Show Staff, Trade Show Tips, Truss Displays | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Measuring Your Trade Show’s ROI

Take a look at how you can measure the results of your latest trade show, and decide if it’s the right fit for your business.

Each time you exhibit at a trade show, you are investing a good deal of time, effort, and money into the process of generating leads for your business. To get the most out of your trade show budget, you need to have a system in place for figuring out exactly what you are getting back from your trade show investment. You need to have a solid understanding of what your last trade show’s ROI was, because you can’t afford to spend time at a show that isn’t helping your business grow and profit. Here we share some of the best ways to measure the success of your latest trade show.

measuring your tradeshows roi


To make sense of the results of your trade show, you first need to take a look at some pre-show metrics.

First and foremost, you should have a pretty good idea of what you will be spending on this trade show. There may be expenditures that you don’t see coming, but by and large you should know what you are budgeting for. Take into account booth space, travel, and other relevant expenses, but also include any pre-show promotion. These promotions can go a long way towards getting potential leads to your booth, and including them in your expenses will help you analyze what is working and what isn’t after the show.

You should also look into the attendance breakdown before your show. Knowing who will be there and whether or not they fit into your market is an important aspect of your pre-show measurements. Are you going to the show because it’s big, or because you think the audience shows more potential for leads?


So you’ve exhibited, packed up, and gone home. Now is the time to break down each part of your trade show investment and see if it matches up favorably with your pre-show estimates.

Take a look at that budget that you made before the show. Were there areas that had a significant difference? Figuring out where you spent more than you wanted to, and why that happened, is one of the best ways to decide whether or not that trade show was worth it.

Now take a look at the potential growth that your trade show generated. How many new leads did you get from the show? Compare the cost of obtaining those contacts with other options for gaining clients.

The overall ROI from your trade show may take awhile to fully calculate, but using these metrics can get you a good idea soon after the show. After that it’s up to you to decide whether or not you are getting the results you want from that trade show. If you aren’t seeing those results, then it may be time to shake things up in your booth design, or simply find a new trade show that better fits your company’s needs.


Finding the right trade shows for your business isn’t always an easy process. You may find yourself at a show that doesn’t fit your needs, but if you evaluate each show before and after exhibiting, you’ll find that your misfires will be few and far between.


Posted in Events, Exhibiting, Graphics, Marketing, Portable Displays, Trade Show Displays, Trade Show Staff, Trade Show Tips | Tagged , , , , , , , , , , , , | Leave a comment