Check out some of the ways that you can boost your products image and visibility to potential leads at your next trade show.
It turns out, if you’re displaying at a trade show, there’s a good chance that you are showing off an actual physical product, rather than a specific service. Your booth is important, but what’s a booth without a great product to show off? You should spend time on your banner displays, graphics, and lighting, but at the end of the day, your booth is just one big advertisement for what you are really trying to sell. So keep in mind that a flashy booth is great, but you should tailor it to show off just how amazing your business and products really are. Take a look at a few of these tried and true ways to push your product to the forefront of your trade show booth.
1. Ask Yourself Some Questions
Before you can start working on your product’s display, you should take a step back and evaluate what you are going to need. What size is your product? Is it going to take up a lot of space and stand out by itself, or will you need to draw attention to a smaller product in your booth? How many should you bring, and will you need to have them locked up, or is it fine if they are easily available to be handled? And for electronics, how much power will you need for each product? You don’t want to end up running for an outlet halfway through the show because your battery is sitting at 3%.
2. Demo, Demo, Demo
Your product may look great sitting inside a glass case, but it won’t do you much good unless you can show attendees why it’s so fantastic. Demonstrating your newest product is one huge advantage of trade shows. You aren’t just spreading information about that product, you’re showing people what it can really do and letting the product do the talking. A good demonstration should have some stopping power to gather a crowd around your booth. It doesn’t have to be long and drawn out. In fact, the quicker you can grab attendees’ attention, the better. No one wants to sit through ten minutes of talking for a minute long demonstration.
3. Size Matters
Remember when we asked you to think about your product’s size? That’s because the size of your product is a huge factor in how you are going to display it. Larger items draw attention to themselves, and this makes it easier to build your display around them, quickly drawing attention to the focus of your booth. Smaller products need more support. An easy way to do this is to use graphics that show a blown-up version of your product in use. Another good idea is to have video monitors that display a demo of your product. Potential leads can easily spot them from farther away, and the bonus is that your product is constantly being demonstrated during the trade show.
So next time you are designing your trade show booth, try to do everything you can to show off your product. It’s easy to get caught up with all the bells and whistles that go into your booth, but don’t forget that your product should be front and center.