Learn how to keep your Installation and Dismantle (I&D) experience as smooth as possible by following these simple guidelines.
Planning the design and structure of your trade show booth may seem like the hardest part of your next show, but remember that you still have to put your booth up, keep it together during the show, and take it down and store it afterwards. This can be a lot of work, especially when there are so many other aspects of the trade show that you are focusing your attention on. The marketing, design, and staff decisions can all swallow up time that might be used for giving thought to I&D, so it is crucial that you take some time to plan out your setup and teardown. Follow these tips, and you can avoid the headache of I&D gone bad.
1. Who Is Doing It?
One of the first questions you need to answer is whether you will be hiring, or setting the booth up yourself. If you are using a custom island display, you will want to leave the setup and breakdown of your booth to professionals. The obvious benefit of using professionals for your I&D is that you walk into the exhibition hall with your booth upright and ready to go.
2. Calculate The Cost
If you are hiring professionals to do your booth I&D for you, the next step is to make sure you get a reasonable price for the job being performed. The best way to do this is by ordering as early as possible. There are usually three different prices you can get from exhibit service companies. There is the more preferable early bird pricing, a somewhat more expensive regular deadline pricing, and the most expensive—the onsite ordering price. Do yourself a favor and book your exhibit service well in advance.
One more detail when dealing with a professional exhibit service—always have detailed instructions, as well as a realistic time estimate for how long I&D should take. Pictures and a complete inventory of every piece that will be part of your booth are a must. This is an easy way to avoid confusion and immediately recognize if something isn’t right.
3. Plan Ahead
If you are able to set the booth up with your own trade show staff, then you should always aim to give yourself as much time as possible. Know what tools you will need, and prepare yourself for small bumps in the road—a broken piece, missing screws, etc. The last thing you want is to find yourself making an emergency run to the hardware store before the start of the show.
If you happen to be using a portable display such as a tabletop display or banner stand, then you know that the process is going to be much simpler and smoother. These types of displays don’t require any tools to set up, and I&D will most likely take minutes. They may not pack the visual punch of a giant island booth, but there are tradeoffs to every booth design decision.
I&D can definitely be a hassle if you don’t take the time to figure out exactly what you need. Luckily, with a little planning, you can easily bypass all the problems and headaches associated with I&D.