Check out some tried and true ways to separate your trade show booth from the rest of the competition.
Trade shows are great opportunities for showcasing your company’s brand to potential customers. Each trade show is a chance for you to get more eyes on your business and product. This being the case, you want to find ways for your trade show booth to get the attention it deserves. Try some of these ideas at your next event, and you won’t be disappointed with the results.
Setting up and manning a trade show booth can be an exhausting task for you and your employees, but did you ever think that it could be a tiring time for attendees, as well? It might be worth it to set up a space that gives attendees somewhere to sit and relax, even for just a few minutes. Some comfortable chairs, refreshments, and maybe some reading material about your business could be a welcome stop for many trade show attendees. No one wants to be on their feet all day, so why not have space available for R&R? At the very least, potential customers are going to remember your booth, and now you have an easy way to talk and engage with them.
Show It If You’ve Got It
Sometimes a company has an excellent product and an unbeatable track record, but you would never know it from their trade show booth. Just because you know that your business is great at what it does, that doesn’t mean people will automatically stop at your booth. In fact, unless you put the same level of attention into your booth as you do your business, there isn’t going to be any reason for attendees to stop by. Your staff may be primed and ready with a sales pitch, but they can’t make a passerby stop without any help. Make sure your display is informative without overloading on information. An eye-catching booth will go a long way to help you get the foot traffic you want.
Use Social Media
You are going to find yourself at a distinct disadvantage if you don’t make the most of your social media platforms. Pre-show marketing on social media is an easy way to build a buzz around your brand. Let attendees know what is going on at your booth, and when to be there for contests or other giveaways. Live tweet during the show to stay on the radar of potential customers. It might seem small, but that reminder about your booth might just be the reason they stop by.
Show off your products and business on social media, but also do your best to come off as personable. People respond better to social media campaigns when they can tell that there is a real person behind the account. List off contest winners and prizes, but also think about doing a Q&A session or interacting with individual attendees online. This simply shows that your company cares about their business and that they aren’t just a number.
If your business is good at what it does, then you need to carry that over to your trade show booth. There’s no reason your booth shouldn’t be as smart and innovative as your company.