Learn how some simple changes can mean a lot more eyes on your booth and your business.
Each trade show can be different from the last, but one thing that doesn’t change is your basic goal. You want potential customers coming towards your booth, and not just giving it a look as they walk past. You need ways to generate leads, but getting more foot traffic flowing towards your booth isn’t always the easiest task. Take a look at some of the ways you can draw more attendees to your booth, and make your trade show a success.
1. Eye-Catching Graphics
In most cases, the people walking by your booth are going to make their decision about stopping within seconds. If your graphics don’t stand out, you can almost guarantee a lower rate of attendees stopping by your booth. So give them something that will grab their attention in those precious first seconds. Your design is up to you, but it should follow a couple tried and true rules.
- Less is more — You don’t need to put up every bit of information about your company on your graphics. Too many words, colors, or images can drive away potential customers, rather than intriguing them.
- Say What You Need To Say — So don’t go overboard on your graphics, but be sure you are showing attendees what they need to get a basic understanding of your business. Potential customers won’t want to stop by if they can’t decipher what it is your company actually does.
2. An Engaging Staff
For some people, the thought of standing at a booth and talking with strangers all day is a nightmare. Understand who you have staffing your booth, and do your best to find employees that are outgoing and engaging. People have different strengths, and working a trade show booth isn’t for everyone. Having an energetic staff will absolutely help to draw more people towards your trade show booth.
3. Find The Right Giveaway
Let’s be honest, no one needs another key chain or cheap pen. If you are going to do a giveaway, try to put some thought into what you are investing in. Whatever you choose, just be sure that it will have some value to the person receiving it. Otherwise you’re spending money on something that will just end up in the trash or forgotten in a drawer. Make it unique and useful, and you’re sure to see more attendees stopping at your booth.
4. Look At Your Lighting
Each convention hall is going to be different, and something that often goes overlooked is the lighting that your booth will receive. Don’t settle for whatever lighting your booth may happen to get. Having your own lighting adds some flair to your booth, and it will help illuminate the graphics we mentioned earlier. Putting up your own lighting is an easy step that will help ensure you are getting eyes on your booth during your next trade show.
With all the time and effort that goes into a trade show booth, you don’t want to miss out on potential leads because of few easily fixable problems. Sometimes a few simple changes can be all you need to boost your booth’s results.