How To Make Your Brand The Focus Of Your Trade Show Booth

Guidelines to get your company the most visibility from your trade show booth.

There really aren’t many better ways than a trade show to get your business in the spotlight that it deserves. The constant traffic and eyes on your booth are invaluable to widening your brand’s audience. Attendees that stop by your booth may be potential leads for sales, but they are also developing a mental image of your company from what they see at your booth. This is why it is so important for your booth to project exactly what you want your business to be known for. Take a look at some of the tips we’ve provided, and you can be confident that your company’s brand is being showcased properly.


Keep It Simple

After allowing for space limitations, the design of your booth is completely up to you. However, keep in mind that people passing by are being bombarded by visuals all around them. Singling out one booth, let alone one graphic or poster is being made more complex by the many booths they are walking past. Each booth, graphic, or media demands a little bit of their attention. You may run into trouble if your booth is covered in information that takes longer than a glance to decipher. Stick to showing off the most important aspects of what makes your business so special. Remember, you still have a staff to give more in-depth explanations to potential leads. Let your booth do what it does best—attract attendees. Then let your staff handle their end of business.


Be The Booth

Take a little time and think about the overall layout of your booth. If you’re exhibiting at a  show with smaller spaces, then you may not have as much room to work with. Still, booth design can go a long way towards portraying your business in the way that you want. Does your business include cutting edge technology? Then consider a sleek and minimalist design that exudes speed and competence. The physical design of your booth can say just as much about you company as the graphics and information that you use. A sales pitch may be even more impressive if it’s delivered within the confines of a well-designed booth that echoes what your staff is telling a potential lead.


Dress Well, Test Well

We mentioned that your staff is just as important as your booth, and you should do your best not to forget that. The employees working your booth are also representing your company and your brand. It goes without saying that they should be knowledgeable and friendly, but make sure you have them dress the part, as well. You don’t need them to be in evening attire (unless that’s the vibe you’re trying to put out), but a good-looking polo with a small, embroidered logo isn’t a bad idea. There are plenty of looks that fall in between a full suit and a t-shirt, so go with one that you feel best fits your business.


Practically everything that goes into a trade show booth reflects your company in some way. So put your best foot forward, and be sure the image you are cultivating is one that showcases exactly what you want your business to be known for.

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