Planning For Trade Show Success

Posted on October 24, 2011 by kathyb
0saves
Save

Share

Planning For Trade Show Success

Planning for a successful trade show involves much more than a well planned display.  This is the primary concern, especially for those who are new to trade shows. Trade Show  veterans will assure you that successful planning for a trade show begins long before you first start drawing up concepts for your display.  The entire reason for setting up shop at a trade show is to draw in new customers and help your product to reach a large audience. To achieve this goal you need to know exactly what audience you are looking to reach and determine how you are going to make a lasting impression on them.

Setting statistics that you want to track both during the trade show and after the event has concluded will allow you to make measurable goals and see how well you meet those objectives.  Reasonable objectives to keep track of include – the number of leads generated, products sold (if it is possible to do so at the event), future marketing opportunities, as well as other connections that can lead to more public awareness about your product or service.  By keeping track of this data you can fine tune what works and what does not work so that you can be better prepared for future events.

Your trade show display is not the only thing that matters for a successful trade show event, but it is definitely an important consideration.  Along with the representatives that you hire to man the trade show,  your display represents the face of your company.  Potential customers will make several quick judgments about your organization based on the level of professionalism of your display.  However, this does not mean you need to break the bank in putting together your trade show display.  There are many great deals to be had, especially if one knows where to look.

Good budgeting will allow you to build your trade show display with an eye on expanding in the future.  When you first start out in trade shows chances are you will be working on a fairly limited budget.  By choosing good base pieces for your display you will be able to make a good first impression and gradually add pieces to your display as your business and your customer base grows.  Developing a good relationship with your trade show display supplier will allow you to get the best deals on products, and your supplier can be a great source for information on how to expand your display.

Success in almost all aspects of life comes from careful planning and your success at trade shows is no different.  As soon as you nail down a date for the trade show the planning phase should begin.  From the marketing strategies that you intend to use to your display and what products you will choose to make available at the event to the means that you will use to transport your materials to the event, everything needs to be planned in advance.  Good preparation increases the chances that everything will run smoothly and allows you be in a better position to deal with emergencies.  It is also important that you are feeling calm and stress free on the day of your big event.  By having your materials in line and everything all set from the beginning, you will be able to really relax and engage potential customers in conversation. Enjoy your trade show!

Posted in Trade Show Tips, Uncategorized | Tagged , , , , , | Leave a comment

Sale Table Covers for Trade Shows

Posted on September 5, 2011 by kathyb
0saves
Save

Share

Table Covers for Trade Shows - SALE

Shop Table Covers/Throws starting at just $49.00

Want to get a little more life out of that folding table you have been using for years at your tradeshow’s  and event’s? The best way to get more use from it is to purchase a table throw/cover and get a few more years from it. With so many colors to choose from you can easily find the perfect fit for your show and have your logo printed on one, if you like.

Check out our pricing on table throw/covers to see just how affordable it is to pick up a few different covers for more than one table or just to have a spare on hand. We carry many different fits and colors, from table runners to table skirts, with pricing starting at just $49.00 (up to 70% off).

Posted in Coupons, Uncategorized | Tagged , , , , , | Leave a comment

Banner Stand Sale

Posted on July 1, 2011 by kathyb
0saves
Save

July Spectacular Sale – Banner Stand

Banner Stand for Trade ShowsFor the month of July 2011, our Economy Retractable Banner Stand is on sale for the low price of $149.00.
Regular price is $249.00

Includes a Full Color Smooth Vinyl Banner, 33.5”w x 80”h with Free carry case!  Comes in Silver.

Don’t wait on this one! Call today and let us help you with your order on this special deal.

Follow us on Facebook and Twitter for more great deals and summer blowout specials.

Our summer specials are only being advertised on our blog so be sure to forward this page to your friends.


No coupon necessary. Just let us know you saw our special and want this great price. 1-888-941-1202  www.thetradeshowdisplaystore.com

Offer ends July 31st at 5:00 pm EST – So Hurry!
Cannot be used with any other promotions or coupons. Only one per person please.
Volume quantity orders excluded, they are priced separately.

Posted in Banner Stands/Displays, Coupons, Uncategorized | Tagged , , , , , , , , , | Leave a comment

Trade Show Coupon – Pop up Display Promotional

Posted on June 20, 2011 by kathyb
0saves
Save

Pop Up Display Promotional

For the week of June 20th through June 24th receive a special price on our
10′ Curved Full Fabric Wrap Pop up Display.   $695.00 All WEEK!

Regular low price is $850.00, but you can purchase it for $695.00 this week!

Watch for more of our summer blowout specials on our blog, facebook  and twitter. Follow us on twitter and facebook.

Offer ends June 24th at 5:00 pm EST – So Hurry!
Cannot be used with any other promotions or coupons. Only one per person please.
Volume quantity orders excluded, they are priced separately.

No coupon necessary. Just let us know you saw our special and want this great price. 1-888-941-1202


Posted in Coupons | Leave a comment

Gang Box or Emergency Kit for Trade Shows

Posted on June 13, 2011 by kathyb
0saves
Save

Gang Box for Trade Shows

Gang Box or Emergency Kit for Trade ShowsA Gang box is a term commonly used by exhibitors as an emergency kit when out on the road at every trade show.  The items contained in a gang box are things a seasoned exhibitor would never leave home without. Experience teaches you exactly what is right for you while on the road at trade shows but we can give you a head start with a list of things that many exhibitors carry.

Make a list, check it twice and then check it again. You will be glad you did when you are an hour away from the show opening and discover how much you are about to pay for something as small as a “cleaning kit”. You also want to remember to write down things you have forgotten, while at the show, so you will remember to bring them next time. Experience comes into play here again. Trust me, after you pay some exuberant prices for items that you could have easily brought ahead of time, you will get the hang of it.

The more things you can purchase locally (and in bulk) and bring with you the better. It is always better to bring items with you than to buy them after you get to the show.

Your basic gang box should include:

  • Scissors
  • Stapler with extra staples and staple remover
  • Adhesive tape dispensers with regular and double-sided tape
  • Solar-powered hand calculator
  • Box of black pens
  • Mechanical pencil with eraser
  • Highlighter pen
  • Black felt tip markers
  • Assortment of stick-on notepads and message pads
  • Hand held paper punch
  • Glue stick
  • Superglue
  • White correction fluid
  • Breath mints
  • Hand sanitizer
  • Kleenex
  • Fingernail clipper and file
  • Tweezers (use for removing crate splinters)
  • Mini sewing kit
  • Small box with assortment of the usual office supplies (paper clips, binder clips, rubber bands)
  • Mini first aid kit (include Tylenol, ibuprofen, allergy medication and eye drops)
  • Shoe insoles (this is not a good time to try out a new pair of shoes)
  • Stain removing pen

A larger gang box will include:

  • Phillips and flathead screwdrivers – or a multi-purpose tool
  • Regular and needle-nosed pliers
  • Small claw hammer
  • Measuring tape
  • Small flashlight
  • Assortment of batteries
  • Small level (for hanging graphics)
  • Felt tip markers for repairs or touch up
  • Clear fishing line
  • Exacto knife with extra blades or other cutting tools
  • Paper towels
  • All purpose cleaner
  • Disposable camera
  • Adhesive remover
  • Assortment of Ziploc plastic bags
  • Small staple gun with staples
  • Extra light bulbs for your exhibit (you never know when they will go out)
  • Fabric cleaner
  • Hook an loop fasteners

Super size gang box should include:

  • Extra connectors specific to your exhibit
  • Extra screws, bolts and wing nuts
  • Extra set of exhibit set up prints
  • Spray carpet cleaner
  • Spray Mount Artist’s adhesive
  • Mega Cleaning roller and refill (for around $11.00 this lint roller will help spot clean your booth area before the show and throughout)
  • Masking tape
  • Gaffers tape
  • Double sided carpet tape
  • Clear packing tape
  • Electrical tape
  • Portable strapping kit
  • Rolls of hook and loop fabric fasteners
  • Black stretch wrap
  • Plastic sheeting to keep your carpet clean during set up
  • WD-40

Everyone’s kit will have a lot of the same things but you will need to pack accordingly for your individual situation.

Posted in Trade Show Staff, Trade Show Tips | Tagged , , , , , , , , , | 1 Comment

Portable Trade Show Display Options

Posted on May 10, 2011 by kathyb
0saves
Save

Thinking of upgrading to a portable trade show display for your next show? Portable displays have a lot going for them when weighing out the options of using some of the older more outdated displays. Upgrading to a newer portable display exhibit will provide you more features and options for today’s trade show exhibit.

Portable exhibits can travel with you instead of being shipped from destination to destination. This in itself has many up sides. Just imagine if your display arrives late or does not make it to the show at all. Either one of these scenarios can lead to a nightmare situation. Also, the cost of shipping can be huge, especially with today’s high gas prices. Also, don’t forget you will need to warehouse your display unless you have a place you can store it.

Portable Trade show display

Example of a Portable Trade Show Exhibit - Truss Display

A few points on to the set up process:  If you are having a very large exhibit delivered to the convention hall you will also need personnel to set it up and take it down. Again, we need to rely on another party to be on time and also be professional in how they handle your expensive investment. Modern Portable Displays are often so easy to set up and take down that you will only need a few people and very little time invested. Plus, some newer portable displays can be set up by only one person.  Always check with your representative for specifications on set up and break down.

By using a portable exhibit or display you are often able to simply travel with your investment and know where it is at all times. And expensive freight charges or any accidental damages are not to be worried with. These concerns alone are enough to convenience many people that portable is the way to go.

The display industry has come a long way in giving consumers a choice as to what kind of displays they would like to exhibit with. If you choose to go with the older and bigger models for your show, they are still available for you. Or, now you can also choose portable displays while keeping expenses to a minimum, and still have a great looking exhibit.

In addition to ease of use, a smaller marketing budget and a much easier way to get your portable displays from place to place, you’ll never have to sacrifice quality. The graphics used for portable displays are great and the hardware used today is much lighter but still very durable and long lasting. Ask one of our representatives today how portable displays can help your exhibit be all it can be. 1-888-941-1202

Posted in Portable Displays, Trade Show Displays, Trade Show Tips | Tagged , , , , , , , , , | Leave a comment

Tips for New Trade Show Exhibitors

Posted on April 14, 2011 by kathyb
0saves
Save

Ten Tips for new Trade Show Exhibitors

Trade Show Convention

Being a new exhibitor can be overwhelming in the beginning and leave you with many questions. We have a few tips from start to finish to share with you.

1.       Many trade show exhibitors start filling their calendars anywhere from twelve to eighteen months in advance. Always plan early.

2.       Make a list of goals and objectives for the show. This list should be very specific outlining how much you plan to generate in new sales, how many new business relationships you plan to acquire or a new service being offered by your company.

3.       Business markets are evolving continuously so be open to new ways of presenting your services. Trade show attendees see hundreds of exhibits throughout the course of the show. Make sure you present a unique display so you are memorable.

4.       What you’re selling at a trade show is usually a first impression. Remember to be professional and courteous always. You are on display as well as your products or services.

5.       Working a trade show alone is not advisable. Trade shows last ten to twelve hours daily and often go for several days in a row. This is too much for even the most energetic person. Hire at least one other person to help you out.

6.       It’s OK to ask questions when a new attendee stops by your booth. It’s nice to know who you’re speaking with, who they work for, and in what capacity. This will help you determine if the attendee is a prospective customer or not.

7.       Take the time to create a lead-card system before the show starts. Record as much pertinent information as possible to ensure a smooth post-show follow up.

8.       Be nice and polite to everyone you meet. Even on the way to the vending machine. Everyone may not have a name tag on and as the old saying goes; you never know who you’re talking to.  The junior executive today can be a senior executive tomorrow.

9.       The most important part of the trade show occurs after you’ve left the show. Following up with your prospective customers will make or break the outcome of your efforts. Consider sending thank you notes to as many of your leads as possible. People still admire receiving a kind note in the mail and they will also appreciate what you remember about them.

10.   Give your trade show participation a fair chance to work. All results will not be immediate, but the relationships created are. Think long term as well as short term.

Best of luck to you!

Posted in Trade Show Displays, Trade Show Staff, Trade Show Tips, Uncategorized | Tagged , , , , , , , , , | Leave a comment

Pop up Displays for your next Trade Show

Posted on March 18, 2011 by kathyb
0saves
Save

Pop Up Displays

The term “pop up display” has become a buzz word in the world of the trade show industry lately.  Sometimes referred to as Pop up’s or Pop-up also, these displays are usually portable, lightweight, easy to set up and require little to no tools when assembling.

Let’s take a look at a few of the pop up displays we carry so you can get a feel  for what you should be looking for in a pop up. First, you can have pop up displays that are table top models or floor models. Depending on your goals for a particular show or many shows to come it’s a good idea to take a look at all the options available to you in today’s market.

Table Tops - The Table top pop up displays we carry are a pretty large category by themselves. There are a few sizes and styles you can choose from starting in the 4′ range and going up to 8′. The most popular styles are the panel displays and the graphic wrap or fabric wrap.

  • Panel Displays come in graphic or fabric. The graphic displays are beautiful with your own promotional products showing nicely on a table. The fabric displays can come in different colors depending on your company colors and have a Velcro receptive covering for you to easily attach your materials. Below are examples of a graphic table top panel display and a fabric table top panel display.
Table Top Graphic Display - Table Top Fabric Display

Table Top Graphic Display - Table Top Fabric Display

  • Graphic Wrap or Fabric Wrap Displays are more dimensional than a panel display. It’s easy to tell from a photo that they have a more 3D effect when looking at them.  Where the panel displays simply fold out for set up the wrap displays take a little more effort. The wrap displays are constructed of an aluminum tubed frame that snap together. The frame is very lightweight so no big muscles are needed and set up only takes about 7 to 10 minutes total to put together. (one person) I think these displays make a great showing at any trade show or business event even though they are not the largest type of pop up displays available. Below are examples of a graphic pop up table top display and a fabric pop up table top display.
Table Top Pop up Display - Graphic and Fabric

Graphic Photo Mural Wrap Table Top Display - Fabric Wrap Table Top Display

Floor Pop up Displays - The floor pop up displays can get very large in size yet still stay in the portable display category. Currently we carry 8′, 9′, 10′ and 20′ floor pop up displays. Like the table top’s you can choose from graphic or fabric and curved verses straight wall. The straight wall’s are great if your really tight on space in your exhibit booth.

The difference in the panel and the wrap displays are the same as above with the floor models. They are of course just bigger and sit on the floor instead of tables.  Below are examples of a 9′ straight wall pop up display and a 10′ curved graphic pop up display with fabric ends.

10' Pop up Displays for Trade Shows

9' Straight Wall Fabric Pop up Display - 10' Curved Photo Mural Graphic Pop up Display

As you shop and try to determine what will be best for you and your company a few things to consider would be:

  1. Will this display be used for more than one show?
  2. How much room will you have in your booth?
  3. Do you need a display system you can build upon?
  4. What comes with the display price? ( cases and lighting are examples)
  5. Do I need to supply the graphics for my display?

These are just a few things to consider as you shop for a new pop up display or any other kind of display.

Posted in Panel Displays, Pop up Displays, Portable Displays, Trade Show Displays, Uncategorized | Tagged , , , , , , , , | Leave a comment

10% off Coupon on Trade Show Displays

Posted on March 17, 2011 by admin
0saves
Save

Welcome to The TradeShow Display Store Blog! We are kicking off our new blog with a great coupon that we hope you can use for your next trade show purchase.

Trade Show Coupon for Trade Show Displays, Banners, Stands

The TradeShow Display Store carries many types of displays that can be used for trade shows or retail environments.

While some may need an entire exhibit booth to set up at a show such as a Truss Display, others only need a few banner displays for their business showroom floor.  We can supply the smallest orders for a start up business or larger orders for established companies.  Either way, we are committed to pleasing every customer with outstanding service before, during and after your purchase.

Call us today for excellent pricing on all displays and a friendly representative eager to help you with any questions and help with placing an order.

Posted in Coupons | Leave a comment