Find out how the setup of your trade show booth can affect how you meet with potential leads.
There are a myriad of different options out there for setting up your trade show booth. One of the biggest questions you may be asking yourself is what type of area should you choose for your staff to meet with attendees. While it might seem like a few chairs and an end table will do, the choice of meeting space can depend on a number of factors. The space you have to work with, the image you want your booth to give off, and even how comfortable your chairs should be are all things to take into consideration. So without further ado, here’s what you need to know about creating a meeting space in your next booth.
What Are You Working With?
If you are planning to create a substantial meeting area in your booth, then you probably already have a large booth size in mind. Now think about how many attendees will be at your next show, and how many you can expect to be passing by and possibly stopping in at any given time. Will your staff be meeting with them individually or in smaller groups? The seating groups will have a lot to do with how exactly your staff interacts with potential clients.
• Another size aspect to consider is the amount of meeting spaces that you want in your booth. You may have more than one meeting going on at a time, but you also don’t want your booth to look empty during most of the show. Multiple meeting spaces can give off an air of productivity or lethargy depending on how full they are.
• The arrangement of furniture in your meeting space sends its own message. A very open layout invites more people in, but doesn’t offer a lot of privacy. Would it be beneficial for you to minimize outside distractions as you negotiate, or would you rather have an open layout to attract as many potential leads as possible?
Keep An Eye On Design
Another key consideration is the overall style of your booth. If your booth is trying to convey a sleek and sophisticated attitude, you need to make sure that your meeting space is in keeping with the overall theme. This means you should put careful thought into what type of seating and amenities you include in that space. It should go without saying that your attendees should be comfortable, but there are a variety of options to choose from. Plush office chairs, minimalist wood and metal designs, or even bar stools can all be options depending on the look you are going for.
• The way you construct your meeting space can do a lot for the overall appearance of your booth. A well-designed meeting space can offer a number of different options for booth design. The design you choose can transform your booth into a comfortable living room, a high-tech office, or a private meeting room for you and your clients.
Don’t think for a minute that the setting your staff meets in with potential leads has no effect on that meeting’s outcome. Do yourself a favor and design a meeting space that reflects the ideas and values that your business wants to project.