How to Display Promotional Items at a Trade Show

Every trade show display needs a variety of promotional material to pass out to customers.  A great sales pitch is a wonderful thing, but a few days later most customers will not remember much of it.  Since they encountered many companies at the show, they are mostly likely to decide if they want to give you a call based on the promotional material they obtained from your booth.  What this means is that you need to allocate the necessary amount of resources to designing your promotional materials.  You will also need to display your promotional materials attractively at your trade show display so people will notice them and pick up the information on their way through.

Literature Stand

Literature stands and racks allow you to display your promotional material in an attractive way while providing a functional space for keeping marketing materials organized.  Booth space is limited in most cases, so getting the maximum value from the space you have is important to making your trade show experience a success.

In general the best idea is to go upward with your literature stand.  A tall literature rack will allow you to display a number of different materials in a small space.  Be sure to put the most popular promotional materials where they can be easily reached in passing without bending down or reaching too high.  Keep extra promotional material in an easily accessible area so that the supplies can be quickly restocked if they start to run low.

Your literature stands and racks need to be sturdy enough to stand up to the bumps and bangs that are inevitable at a trade show and during the shipping process.  It’s also important to take into consideration how easy the set up and take down of the literature stands are before and after the trade shows.  Any space that can be saved during shipping and any time that can be saved during set up are valuable assets when it comes to maintaining your trade show budget.

Some literature stands and racks are customizable. They can be coordinated with your company’s colors to help you maintain the overall theme of your display.  If this amount of customization is not practical in light of your budget, traditional black or silver literature stands make excellent additional to any trade show display.  If you’re working on an extremely tight budget you may want to consider an option like brochure holders that can be attached to the front of your pop-up display or display table.  These holders are inexpensive and can be attached easily when they are needed and removed quickly after the trade show is over.  They are also an ideal option when space is at an extreme premium.

The placement of your literature display needs to be taken into consideration when planning your booth space.  Your promotional materials need to be easily accessible and displayed in a way that makes people want to take some literature with them for review later.  If you can set a display of brochures right at the edge of your booth where people can quickly grab one while passing, they are more likely to take information even if they aren’t interested to stop and talk to your staff.  By making the proper arrangements for your promotional materials you can ensure that potential clients remember exactly who you are when you make your follow-up calls.