Our tips on what works and what doesn’t work will help you with the overall design of your trade show booth.
There are plenty of things to think about when trying to make your next trade show exhibit a success. You need a great staff, proper planning, and good follow up work if you want to capitalize on the opportunity that a trade show provides. These are all easy ways to maximize your ROI, but one thing you absolutely cannot forget about is the overall appearance of your booth. First impressions can be deal makers or breakers in a crowded convention hall. If you want to have a successful trade show, you can’t neglect any aspect of your booth. Here are a few do’s and don’ts to help you craft the perfect booth for your next show.
Use materials that fit your company’s image. If your company is pushing new technology and innovation, you may want a sleeker design that incorporates less material. Even the color scheme that you choose for your booth can have a big impact on how people perceive your company and their product.
Have a cohesive look and feel to your booth. There shouldn’t be any part of your booth that looks forced, or like it doesn’t belong with the rest of the booth. A smooth, clean feel to your booth projects a clear image that attendees will pick up on immediately. Take the time to look at your booth and be honest with yourself. Does this booth send the message that I want potential customers to see?
Use lighting to your advantage. This is something you can easily do that will help your trade show booth tremendously. Sometimes the lighting in your venue just won’t be up to par. Be sure you have your own lights that put your booth in the spotlight.
Have anything in your booth design that doesn’t fit the message you are trying to send. Yes, you may not want to spend money on new banners or graphics, but if you are going to make a change in your booth display, you should go all out. Don’t keep old pieces of your booth if they don’t gel with the new image you are trying to project. Your booth will end up looking like it was thrown together, no matter how much hard work you put into the setup.
Have an unclear message. There are a lot of ways this can happen if you aren’t careful with the design of your booth. Your booth should project one, clear message. Attendees are going to pass by your booth if they can’t figure out your product or service within a few seconds. You are at an immediate advantage if potential customers know exactly what you are all about with just a glance. Attendees shouldn’t have to work to understand your business; your booth should do all that for them. Keep your message simple and straightforward, and you will see higher traffic at your next trade show.
So much goes into a successful trade show, but at the end of the day the appearance of your booth is going to determine who stops and finds out exactly what your company has to offer them.