A strong social media presence can increase exposure and make sure your business is getting the most out of its trade show booth.
For quite awhile now, social media has been an indispensable part of any company’s business strategy. Keeping your social media presence relevant and personable can be a tough task, especially for smaller businesses. However, if you use it correctly, social media platforms can work for you to help improve your ROI from your trade show booth. Let’s look at some of the most important aspects of social media interaction and how you can benefit from it.
This is absolutely the best way you can use social media before, during, and after a trade show. Promoting your booth on social media before a show will generate interest and make sure your business is already in the back of attendees’ minds before they even enter the show. If you are promoting your product or a giveaway, stress where your booth will be and what attendees need to do for the contest or giveaway. Post photos of your booth that will make it easily recognizable during the trade show.
- After the show you can use Twitter and LinkedIn to send updates and reminders about your product or service. Keeping your business’s social media posts up to date shows a strong commitment to your customers and followers. It’s also an excellent way to help get the most from potential leads from your trade show.
- Regular posting, whether you have an upcoming trade show or not, is the best way to gain and keep followers. You don’t want your Facebook, LinkedIn, or Twitter to only be posting right before your trade show. A silent page that posts infrequently is a page that is on it’s way to being forgotten.
Know Your Audience
Sometimes it can be easy to simply add a post on social media that advertises a sale or your services and leave it at that. However, you should realize that the people receiving your posts are also looking for a personal touch. Just tweeting out a link won’t do much to catch anyone’s attention, and it probably won’t generate many clicks. Show your followers that there is a real person or team behind your social media presence. Post photos from the last trade show you attended, and include your team and some basic information about them. Post while you are attending the trade show, or live tweet about your product and booth.
Being personable and a little witty on social media can go a long way in helping potential customers feel like they have a connection with your business. Engaging your followers and responding on social media will keep your business relevant and in the forefront of your customers minds. You don’t skimp when it comes to your trade show booth, so why ignore one of the best and cheapest marketing tools you have at your disposal?
The bottom line- if you want to improve your trade show experience, social media is an important tool that your business cannot afford to miss out on.